I’ve been participating in the Build a Better Blog in 31 Days project, and trying to apply what I’ve read to a writing-related blog. Some things are more relevant for people trying to sell products or services, but others apply to any type of blog.
You may have noticed that I’ve used lists and revamped my blog’s pitch; I’ve also visited other blogs and left comments, which is a form of networking. Blatant promotion isn’t my style (READ MY BLOG!!!), but there are simple ways of making the site more appealing to the type of readers I’m hoping will visit regularly.
A few tips were subtle enough I wanted to give them a little oomph. First, did you notice how people have key words with links embedded in them inserted within their articles or blog posts? This is a good way to promote other posts on your blog. For instance, in the I Got a Ping post I embedded a link to Library Thing, hoping visitors would click on it and read that, too. I chose that one for a link because it had received the most hits—apparently the favorite. Emphasize the best of the bunch; hopefully that will entice people to come back to read more.
I also embedded a link to Creative Nonfiction in a newer post called More on Creative Writing. They discuss related topics, and pointing that out may be useful to readers wanting to know more about creative writing.
This post follows up on an earlier one, 5 Reasons I Shouldn’t Blog, which should give momentum to the concept of building a better blog, a theme of both posts. It also shows that there is some unity in my topics; this blog isn’t a series of random, unrelated subjects.
There are other suggestions, some of which I was already doing—like visiting forums that discuss writing, and reading other blogs related to writing. I’m sure there will be more ways of promoting our blogs mentioned later this month, and I’ll consider doing another post about this after the 31 days are over.
No matter how much promotion we do, though, no one will bother returning if the content doesn’t appeal to them. Focus on providing good content, and post regularly so there is something to draw readers back.
Do any of you have other suggestions for improving blog readership?