If you’re planning to give a pitch to an agent or editor at a conference, you may want to take a one sheet, or pitch sheet, with you. Some resources use these terms interchangeably, but some say a one sheet covers all of your work while a pitch sheet is designed to help you present just one book or series. Regardless of the term, a one page summary comes in handy when you get a chance to present your work.
In addition to your full contact information, this page should include a professional-quality photo of yourself, and an author bio. Also write a short blurb about the book or series you’re pitching. Make it enticing, like the short summaries you see on the back cover of books in a store.
These sheets should showcase you and your work. Although you should use white paper and black text, it’s acceptable to use photos and some simple graphic design elements, including colored ink, but don’t let those features overpower the story. A template for a flyer or newsletter may help you get the look you want.
If you’re more comfortable with a simple document, go with that rather than trying to create something fancy. Their purpose is to give you one more tool to use in your effort to entice an agent or editor to ask to see more of your work, and an amateurish one sheet will probably not do that.
Author Kaye Dacus goes into more detail than I have, and also give examples:
Another helpful reference is by Tracy Ruckman:
Amy Wallace has an example that includes different books:
Although I’ve seen one sheets recommended on several agents’ blogs, they seem to be optional.
EDIT AUGUST 9, 2011: Agent Rachelle Gardner discusses one sheets on her blog today, and has links to several excellent examples her clients submitted.
Have you ever prepared a one sheet/pitch sheet? What’s the first thing you’d say to an agent if you were going to pitch something to them? What would you talk about with a conference faculty member who wasn’t an agent or editor if you were given the opportunity of a one-on-one meeting?